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Women are the CBOs (Chief Buying Officers) of American households, and are rapidly gaining in gender status as the nation's top wealth holders.

 

According to Tom Peters and other experts monitoring the American marketplace, women now make 83 percent of all consumer buys, including 94 percent of home products, 89 percent of vacations, and 75 percent of all decisions regarding the purchase of the largest investment most of us will ever make -- a house.

 

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As women have increased their earnings, built their own businesses, weathered divorces, widowhood, and taken charge of family bequests, they've grown more independent and wealthy. IRS data indicates women comprise 39 percent of the top wealth holders in the U.S., a category defined as adults with total assets of $625,000 or more. That adds up to some 2.5 million women with combined assets of $4.2 trillion. Significantly, 42 percent of the women in this group will be single or widowed, according to the IRS, by the year 2050.

 

Single women across the country are buying homes at a rapid pace that is far ahead of their male counterparts.

 

The National Association of Realtors (NAR), in a study that was released, reported that young women in the 25-34-age bracket bought 1.76 million homes in the period from July 2005 to June 2006, accounting for 22 percent of the market. That's up from 14 percent a decade ago. The number of single men buying homes stayed flat at 9 percent during the same period.

 

 

The median age of single women buying a home for the first time is 32, according to the NAR study. The median income for all single women buyers (including those who have owned before) is $47,300. Their median age is 42, a figure pushed higher by divorcees or widows.

 

Reasons for this buying trend -- according to various research experts:

• Women are already successful in their chosen careers, and their earning power is higher than it's ever been. “Among 25-34-year olds -- key home-buying years,” says Peter Francese, a demographic trends analyst for Ogilvy & Mather in New York, “these women have good jobs and they make money.”
• Young women are more concerned these days about building an early nest egg and becoming financially independent in the event Mr. Right doesn't come along.